Maja Ringsäter

BFA Visual communication
Beckmans college of design
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1.
There is no such thing as magic

Svenskt Tenn / Beijerinstitutet

Identity for the annual interdisciplinary collaboration between the students on the Visual Communication programme at Beckmans College of Design, researchers at Beijer Institute and Svenskt Tenn.

The identity is based on the research of scientists at the Beijer Institute, focusing on artificial intelligence—its risks and opportunities. We tend to talk about AI as if it were something magical that comes out of nowhere, something beyond our control. In reality, the processes behind what we call AI can be understood, questioned, and improved. To let the analogy stop at it being magic, is a mistake.

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With Adam Arinbjarnarson and Solvej Jansson

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2.
Spegling

Art Direction and graphic design within the collaboration between Beckmans College of Design and A house, exploring the question: "What drives the workplace of the future?"

Mirroring is a human behavior where we unconsciously imitate others' traits, body language, and emotions. The psychology of mirroring also affects us through the spaces we occupy, and the workplace of the future is a place that more and more people have the opportunity to shape themselves. Where do we want to be when we know that more than just aesthetics matter? And what impact does mirroring our surroundings have on our productivity, creativity, work ethic, and motivation?

Featured in Resume 2025

With Elvin Odelholm och Solvej Jansson

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3.
Deform/reform

Poster wall for Restaurant Forma together with ASSO.

During my internship at ASSO, I worked with a photo concept that was visualized through a poster wall. The design featured deformed images, playing with the name of the restaurant.

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4.
TYDA

Graphic identity for collaboration with Vandalorum Museum and String furniture.

The theme of the exhibition was Folkhemmet. Around each component of Swedish historiography, we found infinite possibilities for interpretation and connotations. Through the visual identity, we wanted to visualize what it is like to understand Swedish identity, culture, and history on those terms. The graphic identity used post it notes as a metaphor for the way one thought cause another, creating a chain that ends in another place than it began.

With Adam Arinbjarnarson and Måns Horning

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5.
Höljet

Typesetting for book by Evelina Jonsson during my internship at Our Polite Society.

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